When is a Velux not a Velux?

I saw an advertisement the other day by one of our competitors. They were advertising a free Velux roof window installed with every polyurethane spray foam order. Another idea copied from us? We have been offering a free Velux installed with every roof order for the past 2 months.

The only problem with the advertisement, as I saw it, was the fact that the window they were showing was a Roto Colt, a competitive product to the Velux range of windows. This is almost certainly a trading standards offence as a potential customer would be misled by the picture. I can’t imagine that Velux and Roto themselves would be too happy about this either. Don’t be misled, Rooftherm only offer and install genuine Velux roof windows. In our view Velux offer a top quality product and one we can fit and forget without receiving any future customer complaints. Price is forgotten over the long run as the investment pays off and the quality shines through. You pay for what you get which is why we only install Velux with due respect to other window manufacturers.

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