Do a Google For Polyurethane
I don’t know about anyone else but I imagine they have the same problem I have. I get bad “good” results when I do an internet search using Google.
I’ll explain what I mean. Whenever I do a Google search I get interesting web sites come up that look to have what I am interested in. For example, we have been looking for a new pick up today so I try the ones I am interested in, Ford Thunder, Nissan Navara, Mitsubishi Animal and so on. Put in “Nissan Navara pickup” which seems the obvious search term to use if you are interested in one of those and you get a list of promising web sites to look at that might give you what you want, a review of the vehicle, features, models, prices, dealers etc. And indeed you do get this but sprinkled in with the results are far to many of those “shop here and click on me.com” sites where all you get is a list of other web sites that might have the information you seek. The trouble is they tempt you in and then you find your time has been wasted because the site does not actually contain the information you want but just presents a list of other web sites.
These “click-on-me.com” sites are more to do with the web site owner wanting to generate click through revenue. Google pays the site owner a percentage fee of the advertising revenue generated. Revenue is generated from the advertiser every time someone clicks on the advertising web site link. An advertiser places an advert with Google which then gets listed on participating Google network advertising sites. Basically, web site owners who want Google ads to appear on their web site. The ads also appear when you do a web search under “sponsored links” on Google’s search page, you see the ads at the very top and at the right hand side of the page.
Now it would not be so bad if these “click-on-me.com” sites added some value like actually collating and presenting the information in a more informative way than the raw Google search results pages. But they do not; simply give a whole bunch of listed web links, each one earning the web site owner money if you happen to click on any of the links. These are what I call bad “good” since at first site you think you have found a good web site to look at. And these sites are coming up in searches far too often, adding questionable value to your search experience meanwhile lapping up advertiser revenue for nothing because I get the hell out of these sites once I see what they are about. Some almost trick you into clicking onto them and then try and get you to click a bunch of links that earn them money.
So, I have had quite a frustrating day visiting far too many “click-on-me.com” sites. Then it dawned on me, what is the experience of web searchers looking for the products and services we supply? Not good I am afraid. Again, web sites have been built with the sole intention of earning advertising revenue from click throughs rather than adding value to the searcher.
Do a Google for “Polyurethane” and you’ll find all kinds of sites that are basically there to generate revenue for the web site owner. Google clearly needs to control this spread of web sites that are nothing more than link sites or genuine sites will be lost in the morass.